diff --git a/back_latienda/urls.py b/back_latienda/urls.py
index 96a509f..b7b27b1 100644
--- a/back_latienda/urls.py
+++ b/back_latienda/urls.py
@@ -34,6 +34,7 @@ def trigger_error(request):
 
 urlpatterns = [
     path('admin/', admin.site.urls),
+    path('api/v1/initial/', product_views.initial, name='initial'),
     path('activate/<uidb64>/<token>/',core_views.activate_user, name='activate_user'),
     path('api/v1/social-auth/', include('rest_framework_social_oauth2.urls')),
     path('api/v1/token/', TokenObtainPairView.as_view(), name='token_obtain_pair'),
diff --git a/products/views.py b/products/views.py
index 357503b..bfe260f 100644
--- a/products/views.py
+++ b/products/views.py
@@ -2,6 +2,7 @@ import logging
 import csv
 import datetime
 import json
+import random
 
 from django.db.models import Q
 from django.core import serializers
@@ -22,6 +23,7 @@ from rest_framework.filters import OrderingFilter
 
 from django_filters.rest_framework import DjangoFilterBackend
 import requests
+from companies.serializers import CompanySerializer
 
 from history.models import HistorySync
 from dal import autocomplete
@@ -89,6 +91,53 @@ class AdminProductsViewSet(viewsets.ModelViewSet):
     def perform_create(self, serializer):
         serializer.save(creator=self.request.user)
 
+def get_decent_products():
+    return Product.objects.filter(
+            Q(active=True)
+        ).exclude(
+            Q(image__isnull=True) | Q(image='')
+        )
+
+
+def get_random_sample_list_of_decent_products_in_category(category_name, sample_size):
+    random_ids = []
+    cats = get_category_and_descendants(category_name)
+    products = get_decent_products()
+    ids = list(products.filter(Q(category__in=cats)).values_list('id', flat=True))
+    size = len(ids) if len(ids) < sample_size else sample_size
+    random_ids = random.sample(ids, size)
+    products_qs = products.filter(id__in=random_ids)
+    result = ProductSerializer(products_qs, many=True).data
+    return result
+    
+def get_latest_products(number):
+    products_qs = get_decent_products().order_by('-created')[:number]
+    result = ProductSerializer(products_qs, many=True).data
+    return result
+
+def get_latest_companies(number):
+    companies_qs = Company.objects.filter(is_validated=True).order_by('-created')[:number]
+    result = CompanySerializer(companies_qs, many=True).data
+    return result
+
+
+@api_view(['GET',])  # include allowed methods
+def initial(request):
+    """
+    Set landing page items
+
+    """
+    category_cards = dict()
+    cards_size = 4
+    categories = ['Libros', 'Cosméticos', 'Plantas']
+    for c in categories:
+        category_cards[c] = get_random_sample_list_of_decent_products_in_category(c, cards_size)
+
+    products = get_latest_products(12)
+    companies = get_latest_companies(12)
+
+    return Response(data={"cards": category_cards, "products": products, "companies": companies})
+
 
 @api_view(['POST',])
 @permission_classes([IsAuthenticated,])
@@ -127,6 +176,15 @@ def load_coop_products(request):
         return Response({"errors": {"details": str(e)}}, status=status.HTTP_500_INTERNAL_SERVER_ERROR)
 
 
+def get_category_and_descendants(category_name):
+    categories=[]
+    cat = CategoryTag.objects.filter(label__iexact=category_name).first()
+    # append category tag, and children
+    categories.append(cat)
+    categories.extend(cat.get_descendants())
+    return categories
+
+
 @api_view(['GET',])  # include allowed methods
 def product_search(request):
     """
@@ -197,10 +255,7 @@ def product_search(request):
         if categories is not None:
             descendants = []
             for entry in categories:
-                cat = CategoryTag.objects.filter(label__iexact=entry).first()
-                # append category tag, and children
-                descendants.append(cat)
-                descendants.extend(cat.get_descendants())
+                descendants.extend(get_category_and_descendants(entry))
 
             products_qs = products_qs.filter(category__in=descendants)
         # filter by tags