When we see a list of, let's say, banners, and each one has a link to
edit them, the word "banner" in the text "edit banner" is redundant and
adds noise; even for users with cognitive disabilities, it's obvious
that the "edit" link refers to the banner.
Note the CSS could probably be improved to avoid duplication with other
button style definitions. However, that's fine because we're going to
change the style of the links soon.
For the same reason, I haven't bothered to style every single link the
way it was until now.
