diff --git a/app/models/admin_notification.rb b/app/models/admin_notification.rb
new file mode 100644
index 000000000..eccd90910
--- /dev/null
+++ b/app/models/admin_notification.rb
@@ -0,0 +1,44 @@
+class AdminNotification < ActiveRecord::Base
+  include Notifiable
+
+  validates :title, presence: true
+  validates :body, presence: true
+  validates :segment_recipient, presence: true
+  validate :validate_segment_recipient
+
+  before_validation :complete_link_url
+
+  def list_of_recipients
+    UserSegments.send(segment_recipient) if valid_segment_recipient?
+  end
+
+  def valid_segment_recipient?
+    segment_recipient && UserSegments.respond_to?(segment_recipient)
+  end
+
+  def draft?
+    sent_at.nil?
+  end
+
+  def list_of_recipients_count
+    list_of_recipients.try(:count) || 0
+  end
+
+  def deliver
+    list_of_recipients.each { |user| Notification.add(user, self) }
+    self.update(sent_at: Time.current, recipients_count: list_of_recipients.count)
+  end
+
+  private
+
+  def validate_segment_recipient
+    errors.add(:segment_recipient, :invalid) unless valid_segment_recipient?
+  end
+
+  def complete_link_url
+    return unless link.present?
+    unless self.link[/\Ahttp:\/\//] || self.link[/\Ahttps:\/\//]
+      self.link = "http://#{self.link}"
+    end
+  end
+end
diff --git a/spec/factories.rb b/spec/factories.rb
index 77deec79a..beb64aa2d 100644
--- a/spec/factories.rb
+++ b/spec/factories.rb
@@ -1003,6 +1003,20 @@ LOREM_IPSUM
     sequence(:body)    { |n| "Body #{n}" }
   end
 
+  factory :admin_notification do
+    title             { |n| "Admin Notification title #{n}" }
+    body              { |n| "Admin Notification body #{n}" }
+    link              nil
+    segment_recipient UserSegments::SEGMENTS.sample
+    recipients_count  nil
+    sent_at           nil
+
+    trait :sent do
+      recipients_count 1
+      sent_at Time.current
+    end
+  end
+
   factory :widget_card, class: 'Widget::Card' do
     sequence(:title)       { |n| "Title #{n}" }
     sequence(:description) { |n| "Description #{n}" }
diff --git a/spec/models/admin_notification_spec.rb b/spec/models/admin_notification_spec.rb
new file mode 100644
index 000000000..eeb974e83
--- /dev/null
+++ b/spec/models/admin_notification_spec.rb
@@ -0,0 +1,91 @@
+require 'rails_helper'
+
+describe AdminNotification do
+  let(:admin_notification) { build(:admin_notification) }
+
+  it "is valid" do
+    expect(admin_notification).to be_valid
+  end
+
+  it 'is not valid without a title' do
+    admin_notification.title = nil
+    expect(admin_notification).not_to be_valid
+  end
+
+  it 'is not valid without a body' do
+    admin_notification.body = nil
+    expect(admin_notification).not_to be_valid
+  end
+
+  it 'is not valid without a segment_recipient' do
+    admin_notification.segment_recipient = nil
+    expect(admin_notification).not_to be_valid
+  end
+
+  describe '#complete_link_url' do
+    it 'does not change link if there is no value' do
+      expect(admin_notification.link).to be_nil
+    end
+
+    it 'fixes a link without http://' do
+      admin_notification.link = 'lol.consul.dev'
+
+      expect(admin_notification).to be_valid
+      expect(admin_notification.link).to eq('http://lol.consul.dev')
+    end
+
+    it 'fixes a link with wwww. but without http://' do
+      admin_notification.link = 'www.lol.consul.dev'
+
+      expect(admin_notification).to be_valid
+      expect(admin_notification.link).to eq('http://www.lol.consul.dev')
+    end
+
+    it 'does not modify a link with http://' do
+      admin_notification.link = 'http://lol.consul.dev'
+
+      expect(admin_notification).to be_valid
+      expect(admin_notification.link).to eq('http://lol.consul.dev')
+    end
+
+    it 'does not modify a link with https://' do
+      admin_notification.link = 'https://lol.consul.dev'
+
+      expect(admin_notification).to be_valid
+      expect(admin_notification.link).to eq('https://lol.consul.dev')
+    end
+
+    it 'does not modify a link with http://wwww.' do
+      admin_notification.link = 'http://www.lol.consul.dev'
+
+      expect(admin_notification).to be_valid
+      expect(admin_notification.link).to eq('http://www.lol.consul.dev')
+    end
+  end
+
+  describe '#valid_segment_recipient?' do
+    it 'is false when segment_recipient value is invalid' do
+      admin_notification.update(segment_recipient: 'invalid_segment_name')
+      error = 'The user recipients segment is invalid'
+
+      expect(admin_notification).not_to be_valid
+      expect(admin_notification.errors.messages[:segment_recipient]).to include(error)
+    end
+  end
+
+  describe '#list_of_recipients' do
+    let(:erased_user) { create(:user, username: 'erased_user') }
+
+    before do
+      2.times { create(:user) }
+      erased_user.erase
+      admin_notification.update(segment_recipient: 'all_users')
+    end
+
+    it 'returns list of all active users' do
+      expect(admin_notification.list_of_recipients.count).to eq(2)
+      expect(admin_notification.list_of_recipients).not_to include(erased_user)
+    end
+  end
+
+end