diff --git a/lib/user_segments.rb b/lib/user_segments.rb
index 47cd36d13..5ee5bfe49 100644
--- a/lib/user_segments.rb
+++ b/lib/user_segments.rb
@@ -8,11 +8,11 @@ class UserSegments
        feasible_and_undecided_investment_authors
        selected_investment_authors
        winner_investment_authors
-       not_supported_on_current_budget].freeze
+       not_supported_on_current_budget] + geozones.keys
   end
 
   def self.segment_name(segment)
-    I18n.t("admin.segment_recipient.#{segment}") if segments.include?(segment.to_s)
+    geozones[segment.to_s]&.name || I18n.t("admin.segment_recipient.#{segment}") if valid_segment?(segment)
   end
 
   def self.all_users
@@ -58,11 +58,15 @@ class UserSegments
   end
 
   def self.valid_segment?(segment)
-    segment && respond_to?(segment)
+    segments.include?(segment.to_s)
   end
 
   def self.recipients(segment)
-    send(segment)
+    if geozones[segment.to_s]
+      all_users.where(geozone: geozones[segment.to_s])
+    else
+      send(segment)
+    end
   end
 
   def self.user_segment_emails(segment)
@@ -78,4 +82,8 @@ class UserSegments
     def self.author_ids(author_ids)
       all_users.where(id: author_ids)
     end
+
+    def self.geozones
+      Geozone.order(:name).map { |geozone| [geozone.name.parameterize.underscore, geozone] }.to_h
+    end
 end
diff --git a/spec/lib/user_segments_spec.rb b/spec/lib/user_segments_spec.rb
index 906827d7e..4aa454cbe 100644
--- a/spec/lib/user_segments_spec.rb
+++ b/spec/lib/user_segments_spec.rb
@@ -19,6 +19,26 @@ describe UserSegments do
     it "returns nil for invalid segments" do
       expect(UserSegments.segment_name("invalid")).to be nil
     end
+
+    context "with geozones in the database" do
+      before do
+        create(:geozone, name: "Lands and Borderlands")
+        create(:geozone, name: "Lowlands and Highlands")
+      end
+
+      it "returns geozone names when the geozone exists" do
+        expect(UserSegments.segment_name("lands_and_borderlands")).to eq "Lands and Borderlands"
+        expect(UserSegments.segment_name("lowlands_and_highlands")).to eq "Lowlands and Highlands"
+      end
+
+      it "returns regular segments when the geozone doesn't exist" do
+        expect(UserSegments.segment_name("all_users")).to eq "All users"
+      end
+
+      it "returns nil for invalid segments" do
+        expect(UserSegments.segment_name("invalid")).to be nil
+      end
+    end
   end
 
   describe ".valid_segment?" do
@@ -41,6 +61,30 @@ describe UserSegments do
     it "is falsey when nil is passed" do
       expect(UserSegments.valid_segment?(nil)).to be_falsey
     end
+
+    context "with geozones in the database" do
+      before do
+        create(:geozone, name: "Lands and Borderlands")
+        create(:geozone, name: "Lowlands and Highlands")
+      end
+
+      it "returns true when the geozone exists" do
+        expect(UserSegments.valid_segment?("lands_and_borderlands")).to be true
+        expect(UserSegments.valid_segment?("lowlands_and_highlands")).to be true
+      end
+
+      it "returns true when the segment exists" do
+        expect(UserSegments.valid_segment?("all_users")).to be true
+      end
+
+      it "is falsey when the segment doesn't exist" do
+        expect(UserSegments.valid_segment?("imaginary_segment")).to be_falsey
+      end
+
+      it "is falsey when nil is passed" do
+        expect(UserSegments.valid_segment?(nil)).to be_falsey
+      end
+    end
   end
 
   describe ".all_users" do
@@ -256,4 +300,40 @@ describe UserSegments do
       expect(emails).to eq ["first@email.com", "last@email.com"]
     end
   end
+
+  context "Geozones" do
+    let!(:new_york) { create(:geozone, name: "New York") }
+    let!(:california) { create(:geozone, name: "California") }
+    let!(:user1) { create(:user, geozone: new_york) }
+    let!(:user2) { create(:user, geozone: new_york) }
+    let!(:user3) { create(:user, geozone: california) }
+
+    before do
+      create(:geozone, name: "Mars")
+      create(:user, geozone: nil)
+    end
+
+    it "includes geozones in available segments" do
+      expect(UserSegments.segments).to include("new_york")
+      expect(UserSegments.segments).to include("california")
+      expect(UserSegments.segments).to include("mars")
+      expect(UserSegments.segments).not_to include("jupiter")
+    end
+
+    it "returns users of a geozone" do
+      expect(UserSegments.recipients("new_york")).to match_array [user1, user2]
+      expect(UserSegments.recipients("california")).to eq [user3]
+    end
+
+    it "accepts symbols as parameters" do
+      expect(UserSegments.recipients(:new_york)).to match_array [user1, user2]
+      expect(UserSegments.recipients(:california)).to eq [user3]
+    end
+
+    it "only returns active users of a geozone" do
+      user2.update!(erased_at: Time.current)
+
+      expect(UserSegments.recipients("new_york")).to eq [user1]
+    end
+  end
 end
diff --git a/spec/system/admin/emails/newsletters_spec.rb b/spec/system/admin/emails/newsletters_spec.rb
index 3af4f19d1..1dcbaf4c5 100644
--- a/spec/system/admin/emails/newsletters_spec.rb
+++ b/spec/system/admin/emails/newsletters_spec.rb
@@ -160,16 +160,29 @@ describe "Admin newsletter emails", :admin do
     end
   end
 
-  scenario "Select list of users to send newsletter" do
-    UserSegments.segments.each do |segment|
-      segment_recipient = UserSegments.segment_name(segment)
+  describe "Select list of users to send newsletter" do
+    scenario "Custom user segments" do
+      UserSegments.segments.each do |segment|
+        segment_recipient = UserSegments.segment_name(segment)
+
+        visit new_admin_newsletter_path
+
+        fill_in_newsletter_form(segment_recipient: segment_recipient)
+        click_button "Create Newsletter"
+
+        expect(page).to have_content segment_recipient
+      end
+    end
+
+    scenario "Geozone segments" do
+      create(:geozone, name: "Queens and Brooklyn")
 
       visit new_admin_newsletter_path
 
-      fill_in_newsletter_form(segment_recipient: segment_recipient)
+      fill_in_newsletter_form(segment_recipient: "Queens and Brooklyn")
       click_button "Create Newsletter"
 
-      expect(page).to have_content segment_recipient
+      expect(page).to have_content "Queens and Brooklyn"
     end
   end
 end